The SaaS Sales Performance Podcast
Level-up your game with our latest episodes
On this podcast, we will provide you with the practical tools you need to take advantage of this rapidly changing environment. This is the podcast for anybody wanting to be on the cutting edge of SaaS sales. B2B SaaS sales are changing in real-time, and conventional wisdom is becoming quickly obsolete.
November 21, 2023
Future-Proofing Sales: Outbound Evolution with Gabe Lullo
In this episode of the SaaS Sales Performance podcast, we're thrilled to welcome Gabe Lullo, the accomplished CEO of Alleyoop, to share insights on navigating B2B sales challenges. Join us in exploring Gabe's journey from revenue leader to CEO, delving into the evolving landscape of outbound strategies. Gain invaluable perspectives on SDR role shifts, talent pipeline dynamics, and the art of building a resilient sales culture. Discover the secrets behind Alleyoop's impressive SDR retention rate and how Gabe advocates for a culture of competition and gamification. Uncover the future of outbound sales in diverse markets and the strategic role of agencies in flexible and cost-effective sales development.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸October 18, 2023
Navigating High-Growth Sales with Jorge Bestard
In this episode of the SaaS Sales Performance podcast, we're delighted to introduce Jorge Bestard, Head of EMEA at Canva. As we continue our exploration of revenue leadership at high-growth companies, Jorge shares a captivating career journey that started with a background in boxing and led to a flourishing career in tech sales at just 17. With a wealth of experience in various B2B SaaS organizations, Jorge sheds light on specializing in companies seeking to discover their sales market fit within the enterprise space. He emphasizes the critical importance of hiring for the first sales representative rather than the thousandth. Jorge also delves into the power of product-led growth in B2B sales and its influence on reaching higher-level decision-makers. In a market flooded with products and AI messaging, Jorge highlights the necessity of personalized, standout outreach and shares innovative tactics for cutting through the noise. Tune in to gain valuable insights from Jorge on coaching and developing sales teams in the age of AI, the enduring significance of interpersonal skills, and how human connections remain pivotal at all levels of sales, differentiating, competing, and ultimately achieving success.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸September 20, 2023
Bridging the Gap: CFOs and Sales Teams Unite with Sam Sippl
In this episode of the SaaS Sales Performance podcast, meet Sam Sippl, a seasoned CFO with diverse leadership experience across industries. Sam delves into the vital role of CFOs in purchasing decisions, emphasizing their impact on relationship-building and the sales process. Discover how Sam aligns financial objectives with business goals, providing clarity to streamline processes and overcome business-financial misalignment. He underscores the importance of ROI-driven business cases. Sam collaborates with CEOs, offering financial insights, and partners with CROs to navigate sales opportunities and procurement challenges. Explore ROI significance and the potential of technology and AI investments as well as how to empower businesses through strategic alignment and ROI-focused approaches, fostering success.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸September 13, 2023
Scaling Success: Strategies for Growth & Building Resilient Teams with Rober Ruiz
Join us this week as we welcome Rober Ruiz, Country Manager for Treatwell in the UK and Ireland, an expert with an impressive track record in leading and scaling businesses. Rober shares his remarkable career journey, insights on systems thinking for growth, and the significance of product-market fit. Don't miss his valuable tips on building resilient teams and fostering a thriving work culture in the digital industry.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸September 6, 2023
Elevating Sales Efficiency with Georgina Beard
In this episode of the SaaS Sales Performance podcast, we're excited to introduce Georgina Beard, Head of Sales Enablement at SEON - a cybersecurity and fraud prevention company making waves globally. Georgina's journey from a sales background to becoming an emerging enablement leader is both inspiring and insightful. She sheds light on the pivotal role of enablement as the "glue" uniting diverse teams for enhanced effectiveness and efficiency. Explore the challenges, definitions, and priorities that shape the world of enablement and gain valuable perspectives on driving sales efficiency, prioritizing customer relationships, and positioning enablement at the core of organizational success.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸August 16, 2023
Revolutionizing Revenue Leadership with Rouzbeh Rotabi
Today's episode goes into the challenges and strategies in revenue leadership. Our guest, Rouzbeh Rotabi, is an experienced revenue leader with over 20 years of experience in leadership positions. Dive into Rouzbeh's journey into sales and the valuable insights he has gained throughout his career. Rouzbeh highlights the transformative impact of the 2008 financial crisis, which led to the emergence of unique solutions and the growth of successful companies. Explore the importance of adapting go-to-market strategies in the current climate and emphasize the significance of focusing on selling painkillers rather than vitamins.
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Also available on Anchor.fm, Breaker, PocketCasts and RadioPublic.
Go to episode page ▸