The world of sales & marketing has changed rapidly over the past years, with consumers having more power over the buying cycle than ever. You have experienced this as well, as the old way of pushing sales to an uninterested consumer no longer works. Consumers have more access to information and buying power, which forces a need for salespeople and entrepreneurs to adapt as well. This is where inbound sales kick in.

With this adapted way of selling, companies prioritize the goals, challenges & needs of individual buyers and instead of focusing on closing a sale as soon as possible, they work to meet consumers where they are and then guide them through the decision-making process, instead of pushing them through it.

During this series, Senior Marketing Strategist & Founder Lynne McNamee will show you how to identify the needs of your potential clients and create strong connections so that you will close your selling opportunities without being pushy and chasing your consumers off.