Dipping a bit into stats, according to LinkedIn, Salespeople who use social selling are 51% more likely to reach quota than those who don’t.

Many of them are becoming more aware of this new way of selling and its fast-growing success. They are keen on getting started and they know that the effort they will put in, will bring them up to 40-50% more leads.

Deep down, you know it too. And yet, more often than not, after spending hours identifying the key people you want to engage, you end up sitting at your laptop, with their LinkedIn profile page in front of you, fingers on the keyboard and ready to send out that initial message....only...

• BLANK - you are not sure how to start the conversation. OR
• You do manage to get a message out to them (quite a cool one as well, of which you are very proud) but then it's like the dessert Sahara decided to visit your chat window and NO REPLY. OR
• You are lucky! They do reply but then the conversations go quiet (crickets).

And you are back to square one, only this time, you are not alone!

We made this series to start answering some of these challenges, and with the help of our expert Juliana, we will be working on finding simple but effective ways in which you can start genuine conversations with your prospects and get them absolutely excited about what you are selling!