Key Benefits of Uhubs Pulse Assessment

92% Completion Rate

One of the standout features of the Pulse is its remarkable 92% completion rate. By utilising quick yet thorough assessment methods, Pulse has become the go-to tool for companies looking to industrialise the process of capturing high-quality, consistent data across teams. This completion rate ensures that businesses can rely on comprehensive insights, allowing for more accurate evaluations and actionable results.

Continuous Design for Ongoing Improvements

The Pulse Assessment is designed to be a continuous process, often conducted quarterly or bi-annually. This approach allows sales teams to track progress and performance throughout the year, continuously identifying areas for improvement and monitoring key trends. The assessment outputs are also tailored to each rep’s tenure, providing role-specific insights that align with their professional development.

Manager Reviews: Identifying Blind Spots

The manager review component plays a pivotal role in Pulse’s scoring methodology. Managers assess reps to identify blind spots, discrepancies in performance perception, and areas of potential improvement. These insights are weighted against self-assessment data, ensuring a balanced, well-rounded view of each sales rep’s performance.

Quick Turnaround & Live Platform

Pulse offers an impressive turnaround time. Depending on team size the process can be completed end to end in as little as 24 hours. Results are presented through a live platform, allowing sales leaders to segment data, compare cohorts, and identify the key behaviours that differentiate top performers. This platform enables dynamic data analysis, helping managers draw actionable insights from real-time performance metrics.

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Competency Frameworks Built for Modern Sales

Pulse’s competency frameworks are specifically designed to meet the evolving needs of today’s sales landscape. Before each assessment, a competency matrix is customised to align with a company’s specific KPIs, ensuring relevance and accuracy. This helps businesses gain insights that are not only scientifically sound but also directly aligned with their strategic goals.

Benchmarking with Trusted Sources

The Pulse platform offers robust benchmarking by utilising a combination of proprietary data and trusted industry sources, including Gartner, McKinsey, Forrester, and Salesforce. This enables sales teams to see how they stack up against internal and external standards, providing a clear view of where improvements can be made.

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Comprehensive and Targeted Assessment

The Pulse Assessment involves both managers and reps. Managers respond to 20 targeted questions while reps answer ~65 behavioural questions, covering competencies like negotiation, objection handling, and time management. This ensures a deep and well-rounded evaluation of the skills that matter most in sales.

Unique 1-7 Likert Scale

Unlike traditional 1-4 scales, Uhubs Pulse typically leverages a 1-7 Likert scale to avoid neutral midpoints, encouraging more thoughtful and precise responses. Each point on the scale is anchored by behavioural examples, such as:

• 1: "Rarely follows up on objections"
• 7: "Anticipates and pre-empts client objections consistently."

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Holistic Data Integration: More than Just Assessments

Pulse goes beyond standard assessments by incorporating additional data sources, such as call intelligence data and CRM KPI data. This integration provides a more detailed, actionable picture of both individual and team performance. By analysing data from multiple touchpoints, sales leaders can make informed decisions to improve productivity and outcomes.

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Scientific Rigour & Psychometric Validation

Pulse applies principles of psychometric validation and factor analysis to ensure that each assessment accurately measures the intended competencies. With test-retest reliability and continuous validation, Pulse provides consistent, trustworthy insights for sales organisations.

Factor Analysis

To refine its understanding of key competencies, Pulse employs factor analysis, ensuring that each set of questions accurately captures distinct skills and behaviours. This level of precision supports clearer, more actionable insights.

Behavioural Anchors for Clarity

Each point on the 1-7 scale is backed by a behavioural anchor, providing practical, real-world examples of performance. These anchors offer clarity to both the assessor and the sales rep, enabling a shared understanding of competency levels.

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Cognitive Science and Predictive Analytics

Pulse also integrates principles of cognitive science to assess critical sales skills such as decision-making and stress management. By leveraging machine learning and predictive analytics, Pulse can forecast future performance, helping sales leaders understand which competencies are most likely to drive success.

To learn more about the current Pulse Algorithm, check out this link here:

https://www.uhubs.co.uk/support-hub/understanding-pulse-scores

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Conclusion: Unlock the Power of Data-Driven Sales Insights

The Pulse Assessment is more than just a tool—it’s a scientifically validated, data-driven methodology that empowers sales leaders to improve both individual and team performance. By combining manager reviews, self-assessments, call intelligence, and CRM data, Pulse delivers a comprehensive view of competencies and behaviours, enabling businesses to pinpoint precisely where they need to invest and how to develop winning teams.

With continuous benchmarking, a live platform, and predictive insights, Uhubs Pulse ensures that sales teams can consistently track progress and achieve long-term success.