For the full podcast, check out the episode here.

In this episode, we cover...

1. The importance of call intelligence software.
2. How he implemented a plan for success at Hokodo.
3. Why you should create a playbook of repeatable processes and methodologies.

Nasri EL-Sayegh is the VP of Sales at Hokodo. Since joining the world of sales fresh from university, Nasri has led a distinguished career at Bloomberg, Zencargo, Pavilion and more.

Here are some of the key insights from the conversation.

• Always remember the fundamentals of sales!

”You have to tweak for the audience you’re selling to. You have to have the right frameworks and approach, but tailor that messaging to the individuals and personas.”

• Good onboarding needs a hands-on, multi-faceted approach to training.

”If you hire someone, you can’t just give them the playbook and say, ‘We’ll see you in three months!’ You have to onboard them. Onboarding is all about building the right steps and guidance, with some self-learning but also some tests and accreditation on the back of it.”

• Allocating time for the team to share builds a positive, supportive culture.

”Have a very brief stand-up at the start of every day. So everyone can just talk about what they’re focused on today and what support they need. If you build that culture of: everyone’s there to succeed together, you’ll find them helping each other.”

The best place to find Nasri is on LinkedIn.

See you next week!