Proactive Sales Strategies in Cybersecurity with Claudia Banks

July 16, 2024

In this episode of the SaaS Sales Performance podcast, we are excited to welcome Claudia Banks, Head of Sales at SecurityHQ. Claudia delves into the evolving landscape of cybersecurity sales, sharing her strategic shifts in response to increased competition and changing buyer dynamics. Learn how Claudia and her team have pivoted their messaging, created proactive services, and redefined their value proposition to address customer needs effectively. She discusses the impact of training on her team, emphasising the importance of reinforcement and coaching for long-term success. Claudia also highlights the challenges of selling value over features, the necessity of adapting sales processes, and the importance of building trust with customers. Don’t miss this insightful episode packed with practical strategies and leadership wisdom from a seasoned sales leader in the cybersecurity industry.