Dennis van Soest - Sales Rebel with a Cause

November 2, 2021

Is the conflict between purpose and profit inevitable? In the 34th episode of the SaaS Sales Performance Podcast, Matt Milligan is joined by sales enablement leader Dennis van Soest from banking platform Mambu. Dennis believes that for modern sales enablement you need executive leadership engagement, which is precisely what led him to Mambu, a company who believed in his vision. Here, he talks passionately about the impact their work has in the world, asserting that ‘you don’t have to choose between purpose and profits’. Bringing 25 years of experience to the table, he breaks down his approaches to customer-centric selling, motivating salespeople and taking things at your own pace.