Senior-level ex-FMCG marketer and Head of Insight, now founder at Curiosity & Clarity Market Research Isabel Lydall , has made it her purpose to help small business owners understand who their ideal customers are and what exactly do they want.

Isabel has used her experience and knowledge to aid many business in getting more customers, understanding how to serve them better and being confident that they’re investing their time and money where it matters.

Along the years she has worked in multiple companies starting with Random House, Danone and Burton and Biscuit.

Expert has studied at University of Nottingham, Kingston University.