The Exponential Growth Story of Hook, That Ramped Up Their SDR and AE Teams 50% Faster Than the Industry Average!

Who is Hook?

Hook is a B2B SaaS Solution helping clients to accurately predict which customers you should focus on to grow revenue faster. They identify churn risk, take action, and find opportunities for account expansion using AI.

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The challenge: ambitious revenue targets and no way to predictably ramp and train sales hires

As a fast growth, earlier stage company Hook needed to make the transition from founder-led sales into a scalable, repeatable sales motion. Doing so required ramping up a new sales team of SDRs and AEs to target quickly in order to hit the revenue goal.

The Hook leadership team needed a time effective, scalable and measurable way to ramp up and continuously train the revenue team. This was crucial to freeing leadership up to focus on revenue generating activities.

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Solution: Scalable, measurable onboarding and training

Within days Hook was able to stand up a repeatable onboarding process, using Uhubs pathways as a repeatable way to reuse and standardise content

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Results: AE hires ramped to full quota in 4.5 months

Hiring the right individuals is crucial. In startups, it's beneficial to have more "Explorer reps" who are self-starters and adaptable. Traditional onboarding methods often take too long, hindering the energy of new starters. Uhubs facilitated this accelerated process, with additional content journeys for product expertise. The platform allows for thoughtful delivery and A/B testing to optimise content for different startup stages.