1 What is sales coaching?

Sales coaching is a process that helps sales professionals improve their skills, performance, and confidence through guidance, feedback, and personalised training.

It focuses on refining techniques, enhancing communication, and developing strategies to close deals more effectively.

A good sales coach provides support, identifies areas for improvement, and helps salespeople achieve their targets.

2 SALES coaching FRAMEWORK

Elevate your sales team's performance through coaching, powered by the RISE Framework (Revenue Skills, Impactful Behaviours, Strategic Process Execution, Expert Knowledge). Unlock their full potential!

3 Benefits of sales coaching

Sales coaching helps professionals refine their skills, boost confidence, and improve performance through personalised guidance and feedback.

It enhances communication, strengthens customer relationships, and increases conversion rates. By providing structured support, it motivates teams, standardises best practices and drives revenue growth.

A well-coached sales team is more effective, adaptable, and equipped to handle objections, leading to long-term success.

4 SALES COACHING PLAN

A successful sales coaching plan should have clear goals, tailored to individual strengths and areas for improvement.

It should include real-world scenarios like role-playing and live sales calls, alongside regular feedback to track progress.

Strong communication skills, objection handling, and active listening should be a focus, while continuous learning keeps the team adaptable.

Performance should be monitored using data, ensuring the approach remains effective.

Encouraging a growth mindset, standardising best practices, and fostering motivation and accountability will keep sales teams engaged, confident, and consistently improving.